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Golf Clubs News – New Stars Added To Golf Tour

A Californian agency has been appointed by Adidas Golf to manage and execute all creative planning and implementation for its Adidas Golf range of apparel and eyewear. The agency which was established some 7 years ago also manages TaylorMade-Adidas Golf worldwide, Maxfli Golf and Rossa golf Putters. Other accounts include the Duramed Futures Tour, the San Diego Convention and Visitors Bureau.

Two PGA players who are prominent in the world of golf have signed sponsorship contracts this year for a 5-year deal with Thomson Corporation, an information solutions provider. Mike Weir will be endorsed with Thomson logo on his personalised golf cap – no further details were provided; whilst Masters winner Zach Jonson has prolonged his sponsorship deal with golf apparel manufacturer Dunning Golf. Johnson will wear Dunning Golf branded golf clothes throughout all on-course tournaments, in all advertising and marketing activity – and participating in the development of the golf brands apparel system.

The PGA raised over $115m for charitable causes in 2007 – the most ever in the Tour’s long history. The amount is relative to all three PGA organisations, the PGA Tour, Nationwide Tour and Champions Tour. In what appeared to be a record year for charity donations from Golf organisations – the EDS Byron Nelson Championship beat the $99million goal post of all time donations to charity. The Valero Texas Open was the first golfing event in history to raise over $8-million in less than one year. Almost passing the $8-million mark – The FBR Open reported a donation of $7.8-million to good causes.

Adams Golf has recently announced the addition of two high profile PGA names to its line-up, in less than two weeks before contracting Tommy Gainey and Brad Elder – the golf equipment manufacturer has signed Sabbatini, Rory and Baddeley, Aaron.

A former Nike golf player and four times PGA Tour winner, ranked an amazing 11th in the world – has agreed to wear a branded golf cap and staff golf bag whilst using Idea golf irons, Idea Pro hybrid golf clubs junior golf clubs and an Insight golf driver. Having finished in sixth position on golf’s big earner’s list in 2007 after finding himself in the top 10 finishes at the FedEx cup events, and winning the Crowne Plaza Invitational.

Four times Tour winner and world ranking 18th golfer in the world, Baddeley was recently released from a signing with MacGregor last Autumn. Baddeley will sport an Adams golf cap and carry a tour golf bag, whilst using Insight 3 and 5-woods – additional Adams clubs will be introduced to his arsenal of junior left handed golf clubs throughout 2008 – Adams will contemplate adding its blade golf irons to its produce portfolio to align its corporate image with that of its latest signings and to inspire consumer confidence in the brand. Adams as a brand of golf equipment has been perceived as a junior / novice golfer’s brand, and not that of a brand for golfers.

Adams Golf has reportedly had talks with over 6 high profile PGA tour players before it closed deals with Rory Sabbatini and Aaron Baddeley – there is no immediate plan to further increase its pool of highly skilled player’s.

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